aditya kumar's weblog

Eleven days ago, activist Anna Hazare, in the heart of India’s capital, started a fast unto death until the Government agreed to an anti-corruption bill that had been lying around for 42 years. Governments had come and gone without giving it a serious thought. The Jan Lokpal bill was what one could call the second automatic step a democracy like India was supposed to take after the Right to Information Act (RTI). That a 72 year old man had to stay empty stomach for 90 hours, in Delhi’s harsh sun to make it happen was a shame. The legislation should have been serious about it. The opposition should have taken note of it. As expected, the moment Hazare went on strike, Advani and the likes came out in support. Question: Why was this not taken up by the opposition in the parliament earlier? If BJP was serious about a bill of this stature and believed in the merits of it, why was this not taken up when NDA was in power? After all, a draft, open for discussion, existed then, too. But then it is a party based on an ideology that can be explained in a single, four letter word frowned upon by Computer Programmers: Null.

Now about Hazare but a bit of history first. Ambedkar, after India’s independence, had called upon the nation to reject Gandhian methods like Civil Disobedience and non-cooperation, simply because those methods do not have a place in a land ruled by a constitution. But here we had a bill that the politicians, combined across those in opposition and those in power, had a, sort of, silent consensus on not bringing it up even in a draft-form. And it is that unsaid pact that made Anna Hazare do what he did. Maybe Ambedkar would have approved of that? Now that Hazare’s 90 hour fast has accomplished what 42 years could not, let us allow the Constitution to take it from here.

The day when the agitation was at it’s peak, I had the good fortune of sitting at home and doing nothing except be on twitter all day. I saw “Anna Hazare” climb up and become a “Trend” in twitter. At it’s peak, there were about 60 tweets about Anna in 20 seconds. That is phenomenal. Then there was this email circulated with a phone number where you could give a missed call to, if you supported Anna Hazare’s fasting. I do not know what happened next. How and where did that call, a missed call at that, made a difference, I have absolutely no idea. But is this all what we ever wanted to do against corruption?

It is true that the citizens of this country have been subjected to corruption of the highest magnitude. In the long list of scams, the scandals can only be differentiated by the sheer amount of money involved. In that, let us not stay oblivious to the sins we have ourselves committed: Paying that little extra money for the electricity connection, that bribe for getting a gas connection, the monies we end up paying, at various traffic signals to various traffic cops, the thinking that a crime is not a crime until we are caught — Those lines only look good on T-Shirts. The moment we pay a bribe of Rs.200 to a traffic cop for a crime that attracts a fine of Rs.500, we lose the right to complain and be dismayed about the system and the corruption rampant in our Government. In that light, I ask you this — How many of those tweeters that day who made up for the “Anna Hazare” trend would not pay a bribe to the traffic cop? How many of those who swore by Anna Hazare that day would actually make a conscious attempt to follow the law of the Indian Union? Here’s the thing: Unless those who constitute what Nandan Nilekani calls the Demographic Dividend, those who are educated and literate, those who are driving the GDP of the nation to new heights, do their bit by educating themselves of their duty as citizens, I am afraid, posting status messages at Facebook, holding hands at Jantar Mantar and lighting candles at India Gate would be of no avail.

And accomplishing that, after being used to the petty crimes we all audaciously commit or have committed in the past, would not be an easy task or a stroll in the park. It would drive us way out of our comfort zone (as it rightly should) but until we do that, very less can be accomplished and guess what, we may be left out of this all, expecting people like Anna Hazare to fight for us.

Hidden inside a 72-year old man’s revolt is an attempt to wake up our conscience. Please don’t expect him to fight our battles, really. Start with yourself.

Two of my most frequently visited websites, timesofindia.com and cricinfo.com, both have started to annoy me. There are those full page advertisements that start cropping up a second or two after I have hit these URLs and just moments after they have teased me with their headlines. A few times, I have left timesofindia.com in rage, vowing to never come back again. Maybe there are better and more serious sources of news that I do not know of yet but invariably, I hit timesofindia.com (and rediff too!) for my first feeds of the day.

In the end I ask myself if these advertisements are worth it, anyway. I doubt if these are asked my the marketing heads of the products who choose to fill you screen with their advertisements on websites that have loyal readers like me. Because when I am out shopping, no matter how much adidas advertises on cricinfo, I will not buy their shoes because I saw that advertisement there. I might buy their shoes if they are priced less than most and because they are a good fit. As a consumer, that is all that goes into my mind. period.

Nor will I get an airtel connection because I see it all the time on timesofindia.com. Trust me, I am almost bored to death of their new tune and I just loathe their new logo. I think they would be much better off by doing something to stop my number being spammed by numerous advertisements DESPITE being in the national DND registry or they could invest a fraction of the advertisement money in hiring customer care executives who know how to be courteous and talk sense. If any mobile company offers me that, I’ll take it. I will never buy a mobile phone connection just because it takes 70% of the screen space on a website I am loyal to. Sorry.

Which brings me to the point I started with, what happens to cricinfo and toi websites without full screen advertisements. My response to an argument like that would have something to do with another two websites that I frequent very often (if not everyday): Australia’s Sydney Morning Herald (www.smh.com.au) and NYT’s www.nytimes.com. Both respected publications and if you visit those websites you’ll see how much importance is given to advertisements vis-a-vis the news. For a respected publication, it’s website should be it’s extension and not a money making marketing strategy. Advertisements on websites of reputed media houses should be used to break-even the cost of hosting them and maintaining their online presence. Sadly, for cricinfo and timesofindia.com specifically, this seems to be a revenue thing at the cost of their loyal readers.