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Do online ads work?

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Two of my most frequently visited websites, timesofindia.com and cricinfo.com, both have started to annoy me. There are those full page advertisements that start cropping up a second or two after I have hit these URLs and just moments after they have teased me with their headlines. A few times, I have left timesofindia.com in rage, vowing to never come back again. Maybe there are better and more serious sources of news that I do not know of yet but invariably, I hit timesofindia.com (and rediff too!) for my first feeds of the day.

In the end I ask myself if these advertisements are worth it, anyway. I doubt if these are asked my the marketing heads of the products who choose to fill you screen with their advertisements on websites that have loyal readers like me. Because when I am out shopping, no matter how much adidas advertises on cricinfo, I will not buy their shoes because I saw that advertisement there. I might buy their shoes if they are priced less than most and because they are a good fit. As a consumer, that is all that goes into my mind. period.

Nor will I get an airtel connection because I see it all the time on timesofindia.com. Trust me, I am almost bored to death of their new tune and I just loathe their new logo. I think they would be much better off by doing something to stop my number being spammed by numerous advertisements DESPITE being in the national DND registry or they could invest a fraction of the advertisement money in hiring customer care executives who know how to be courteous and talk sense. If any mobile company offers me that, I’ll take it. I will never buy a mobile phone connection just because it takes 70% of the screen space on a website I am loyal to. Sorry.

Which brings me to the point I started with, what happens to cricinfo and toi websites without full screen advertisements. My response to an argument like that would have something to do with another two websites that I frequent very often (if not everyday): Australia’s Sydney Morning Herald (www.smh.com.au) and NYT’s www.nytimes.com. Both respected publications and if you visit those websites you’ll see how much importance is given to advertisements vis-a-vis the news. For a respected publication, it’s website should be it’s extension and not a money making marketing strategy. Advertisements on websites of reputed media houses should be used to break-even the cost of hosting them and maintaining their online presence. Sadly, for cricinfo and timesofindia.com specifically, this seems to be a revenue thing at the cost of their loyal readers.

Written by aditya kumar

February 6th, 2011 at 11:53 am

Scales of success

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A few days ago, I had posted on this blog a link of an essay I wrote for the tehelka magazine. The online version had missed out on a paragraph which I thought, could not escape the chopping at the Editor’s desk but when I looked at the printed version, I was glad to find out that it was almost unabridged. Sure, publishing in a magazine of the stature of Tehelka was itself the best thing that ever happened to me but to make it’s way to the ink with minimal changes was very confidence boosting. Anyway, I am publishing the essay here now and I am glad and thankful for the good wishes I have got at facebook, email and everywhere else.

***

It was almost ten years ago on a starry night in Pune, a friend and I had enjoyed coffee at our usual joint and discussed the benchmarks to measure success in life. Though we differed on a set scale, our lowest common denominator seemed to be a position in life where we could “choose” to come to America. It was a one off thing, just two college grads ranting and dreaming while being conveniently oblivious to the harsh realities of life that lay ahead.

Then at the beginning of this year, a trip to America started to seem like a real possibility. I had long forgotten about that talk in Pune. Instead, the last few months, I had started to imagine, how would it be to see America for the first time, from a few thousand feet up in the air. I had replayed the whole sequence in my mind invariably with the same result because it seemed to center around gazing at the Statue of Liberty below, while the plane approached landing. I knew it was not possible for that to happen because there was a good chance I may not land at JFK afterall.

But I made it close, touching down at Newark. I do not know if my plane hovered above the Statue of Liberty because, despite my best efforts, when the moment came, I found myself seated at the aisle seat.

I had gone to America on a 6 month deputation, work was imperative. But I had other aims in mind too. In those 6 months, I aimed to build a perspective of the country that Hollywood could never help me with, that would be balanced in nature just as I wanted it to be: free from prejudice. There is much to learn from what could be said the most successful democracy of our times. I have always believed very strongly in what Bono has to say about America — “It’s like hey, look there’s the moon up there, let’s take a walk on it, bring back a piece of it. That’s the kind of America that I’m a fan of”. My fascination about the country was centered around this quote.

My first glimpse of America eventually turned out to be the view from the immigration queue. It was Newark bay as I would later realize and the tall red cranes of the port standing in sequence, almost guardian like, to the zipping cars on the highway below made a sight to behold.

Almost a month later, we made it to New York City, which was only an hour away by train. Entering through the suburbs of the city, it looked a lot like Mumbai (minus the slums) and just like Mumbai, it had it’s own distinct smell in the air. A few moments after I came out of The New York Penn station, I saw the Empire State building. I knew back in my mind that there’s a memory being formed right now which would stay vivid forever. I was in such awe of the place that later that misty evening, I spent two hours sitting on a bench below the Empire State, writing postcards to my friends and family back home. I went to Times Square, watched people, listened to U2’s “New York” and clicked pictures while sipping Starbucks.

In the months that followed I kept coming back to New York City, visited Central Park and took photos of Empire State Building in various shades, one of them when the building was bathed in Saffron, White and Green, on August 15th. The New Yorkers thought it had something to do with Ireland.

But my ultimate realisation and my “moment” happened a few months later, on a NYC boat ride that started at Seyport and took us from below the Brooklyn Bridge to the Statue of Liberty. There I was, staring at the monument that was the ultimate symbol of America in my mind, as the sun set over Manhattan. During that sunset, it dawned upon me for the first time, that I had subconsciously fulfilled a promise I had made to myself ten years ago on that night in Pune. By those standards, I had arrived somewhere in life. It was, all of a sudden, surreal. I closed my eyes and let it sink in.

A few months after that moment, I was in the plane headed back to India. As the plane approached take-off, I could see the New York Skyline under the evening Sun. I had cut short my trip owing to various reasons and had chosen, happily and unregretfully, returning back to my country over staying in America.

Could I have imagined this, that night in Pune? Maybe in our rush, my friend and I had discounted the possibility of a finale like this. How would the idea of “choosing” to leave America — at our own will, fare in our benchmarks? I didn’t know the answer and maybe at that moment I didn’t care but I kept my gaze at New York’s tallest building, a faint shade of grey with a hint of silver — far away, until I could.

Written by aditya kumar

January 31st, 2011 at 8:56 am

slow-down-baby

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I, and with me this blog, have been experiencing a blogging slowdown of sorts. Lots of things going on, so many things to write about (including justified anger directed to my employer and an impending Java exam) but all that will have to wait because I have been invariably spending a good part of the day in BMTC volvos coming and going to office.

You should read this piece at tehelka, a perspective on the now infamous Nira Radia tapes. Another article on the same website, some comprehensive research and we have the life and times of Nira Radia, the lady herself, here. I doubt if I have ever heard of any other woman who has (had?) “so much fire in her belly”, as the author put it. If I had known the lady, I would have given her only one advice — slow down, baby.

Oh well, I am experiencing that first hand right now.

Enough stuff to ponder upon, so read up those links and you would be left thinking, just like me.

Written by aditya kumar

December 2nd, 2010 at 8:02 am

The Textbooks Of Pakistan

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Months ago, I came across an article written by Col Athale(retd) at rediff.com. I have read Athale’s writings earlier and I have always found myself disagreeing with most of what he has to say. This article too, had a conclusion in the title itself — Peace with Pakistan: Chasing a mirage. But it did raise a very important point which made a very lasting impression about what the future could hold with regard to our western neighbor.

Colonel Anil Athale, in his article, indirectly points out that it was under Zia-ul-haq that Pakistan took a stance of radical Islam as a state policy. As a part of Zia’s adoption of Wahhabism, a very conservative and almost radical form of Islam, textbooks were changed in schools to accommodate religion as the basis of the state’s existence. In effect, what Zia’s textbooks of social studies, speculated to be still in effect, are seeking is “to create practicing Muslims rather than democratic citizens” (2), to put it mildly.

The author of the article should also be credited to taking this up with Prof. Abdul Hameed Nayyar, a prominent Pakistani physicist who is probably more famous as Pakistan’s man of peace. Professor Nayyar was, at that time in 1998, working on what was being preached out of Pakistani schoolbooks. In 2003, Nayyar went on to author a paper that created ripples in the country. “The Subtle Subversion: The State of Curricula and Textbooks in Pakistan” (1) clearly stated that what Pakistan was offering to its school going children was a very flawed version of history, among other things and facts, which were conveniently changed to nurture hatred for any non-Muslim, specially Hindus.

Not only that, the report mentioned that in the post-Independence days of Pakistan, the textbooks offered a much “real” version of history and even had admiration for Hindus. Chapters on MK Gandhi were a part of the curriculum while teachings of Ramayana and Mahabharata were also mentioned. This was contrasting because this text existed after the bloody experience of partition that both the countries went through and two gory wars.

What happened after Zia took over was a very systematic conversion of Pakistan from a democratic state to a country that based everything on religion. There have been many papers published since Nayyar’s, authored by Pakistani nationals and others, who have confirmed and validated the claims made by Prof. Nayyar. The textbooks have time and again mentioned the western powers and India specifically as sworn enemies of the state while endorsing the involvement of military forces in day to day governance of the state.

In his paper titled: “Islam, Democracy and Citizenship Education: An Examination of the Social Studies Curriculum in Pakistan”, professor Iftekhar Ahmad of Long Island University raises another important point that could very well be another branch of the concerns raised by Colonel Anil Athale: Could it be that it is this model of civic and citizenship education that is now hurting Pakistan the most?

Athale continues to say that If the texts of these books were changed for the better, it would still take a good two decades before we see any change coming out. There is no doubt in my mind about the validity of his statement.

Just a day ago, the Indian diplomat, SM Krishna, on his visit to Islamabad raised the issue of anti-India speeches made by LeT chief there in Pakistan. There is no doubt that the hate rhetoric coming out on the streets when Hafiz Saeed gives his speech should be objectionable to people in the Indian Government. What worries me is that the Textbooks of Pakistan, with their unending tirade against India, do not appear to be bothering much to the Indian administration.

References:
1. Islamisation of Curricula – A. H. Nayyar, link here.
2. Islam, Democracy and Citizenship Education – An Examination of the Social Studies Curriculum in Pakistan – Iftikhar Ahmad, link here.
3. Peace with Pakistan: Chasing a Mirage – Anil K Athale, link here.

Written by aditya kumar

July 16th, 2010 at 11:29 am

Versions

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At timesofindia.com, a report that is carried by many other Indian news sources, about Pakistan troops opening fire in Pooch, a sector along the Line of Control (LoC) in Kashmir — Violation of cease fire by firing mortar bombs and rockets. Also mentioned is a jawan on the Indian side who was critically injured.

Dawn, Pakistan’s premier newspaper reports a very similar story at its website dawn.com — There was fire yes, but “due to unprovoked firing by Indians”. In fact, a Pakistani soldier “embraced martyrdom” in all this.

Both highly respected publications in their own part of the world, reporting the same incident with two entirely different versions.

Who were these soldiers, one who “embraced martyrdom” on the other side of the fence and the Indian jawan who was “critically injured”? What is the truth? When will this stop? We will never know.

Written by aditya kumar

May 24th, 2010 at 12:37 am

Jumping the Gun

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Jumping the gun?

Caption: Pietersen and Morgan leave the ground after they won the T20 World cup (AP Photo)

England has just reached the semi-final of the T20 world cup. They may not may not win the World Cup from here but certainly, this is their best feat since the 2005 Ashes win.

By the way, you see something wrong in the caption of the picture, don’t you? Someone at Times Of India has been over enthusiastic of England’s prospects!

***

Meanwhile, another “jumping the gun” could be happening closer home — TOI reports that Dhoni may be sacked as the T20 and ODI captain. Why?

BCCI seems to be going beyond control. If this is true, Dhoni could probably be the first “domestic” casualty of BCCI’s autocratic nature that seems to be bothering everyone dealing with the sports body. The unsaid rule within Indian cricket has become this — If you want to play for the country or be considered for the job, you never criticize the BCCI. Anyone saying even a word against the body has to face the music. How do you expect the players to perform like this? The other day, Dhoni’s lame excuse of Late night IPL parties while defending the team for the World Cup debacle already had some people fuming in the BCCI. For all we know, that could be either the catalyst or the final nail in the coffin for Dhoni’s seemingly eminent end of Captaincy days.

In India’s (and Pakistan’s) cricket, it is thought that changing the cricket captain is the solution to most team problems. Dhoni could end up being the fall guy here. Just like Lalit Modi, off the field. People like Modi and Dhoni did not bring failure to the system, rather, they were a product of a failed system of Cricket (mis)administration. If anyone, BCCI should take and accept the blame for the mess Indian cricket is in. Removing Dhoni would yield absolutely nothing. I think as a captain, he has, more often than not, delivered the goods. That is where the BCCI could be jumping the gun. I have said it earlier, if there is something that the BCCI needs urgently, its a leader that believes in retrospection. And I don’t see it happening.

Written by aditya kumar

May 14th, 2010 at 6:10 am

Posted in Journalism

Hail the Martyr

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“Indira’s killers are being hailed as ‘martyrs’, in New Zealand’s largest gurdwara”, screams the first line of this report, online at Timesofindia.com. The report originates from Melbourne and that makes me wonder what is with Australia and the Indian media.

Titled “Shaheed Bhai” – or martyr brother – the paintings of Satwant and Beant along with Kehar Singh, who was the co-conspirator, hang on the walls in the Takanini gurdwara alongside others who have been killed for their Sikh beliefs, the ‘Weekend Herald’ reported.

Furthermore:

The pictures have divided the Sikh community in Auckland – and upset others in the Indian community. But few were willing to speak publicly on the matter, the report said.

Something is wrong with the Sikh and the Indian community there. Why should it be condemned? Why are they upset? They have no reason to be.

Because right here, in the holiest shrine of the Sikhs, The Golden Temple – Amritsar, we hail them as martyrs too. To kill the PM of a country and then, in that country itself, be hailed as a martyr.

In 2006, I was disturbed to read this article. And then this was published, in 2009, in the Hindustan Times Editorial. I had then mentioned it on my blog, here.

If you feel disturbed too, please read them.

Written by aditya kumar

February 13th, 2010 at 8:00 pm